BRAND MANIFESTO

PARIS-BORN AND BASED LABEL ERNEST LEOTY IS THE BRAND DEFINING A UNIQUE ‘FUNCTIONAL LUXURY’ OFFERING FOR BOTH WOMEN AND MEN. INSPIRED BY THE WOMEN MOVING THROUGH THE CITY WITH GRACE AND POWER, ERNEST LEOTY CREATES A DISTINCTLY MODERN AND INNOVATIVE AESTHETIC FUELED BY METICULOUS DETAIL FROM ITS CORSET MAKING HERITAGE TO PERFORMANCE TECHNICALITY, AND PERFECT FIT.

ERNEST LEOTY DEFENDS A CREATIVE PHILOSOPHY NOURISHED BY EXPERIENCE IN THE WORLD OF SPORTSWEAR AND FASHION HOUSES SUCH AS BALMAIN, WHERE THE ERNEST LEOTY STUDIO EMERGED.

ERNEST LEOTY’S DNA NICHE FOR WHAT THE DESIGNER DESCRIBES AS ‘ENGINEERED FORMALWEAR’ - FUSING SUBTLY SENSUAL CODES WITH TECHNICAL ELEMENTS OR MATERIALS AND CUTTING EDGE STYLE - IS DESIGNED FOR MEN & WOMEN WHO ARE ‘INDEPENDENT, FREE SOULS, BUT SHARP IN THEIR STYLE AT THE SAME TIME.

STRUCTURAL FITS DEDICATED TO NATURE AND URBAN BEHAVIOURS FROM ACTIVE TO LAZY ATTITUDES FOR SPORT OR TRAVEL.

ATTENTION IS HIGHLY GRANTED TO THE ORIGIN OF THE FABRICS AND THE KNOW HOW OF THE CRAFTMANSHIPS THAT PRODUCE THE COLLECTIONS, ALL ORIGINATED FROM FRANCE AND PORTUGAL.

ORIGIN OF THE BRAND

SET ON THE FRENCH CAPITAL’S PRESTIGIOUS PLACE DE LA MADELEINE, MAISONLEOTY WAS ONE OF THE PREMIER FASHION HOUSES OF THE BELLE ÉPOQUE, CELEBRATED AMONG FASHION’S COGNOSCENTI FOR ITS INGENIOUS CORSET DESIGNS. MONSIEUR LEOTY AUDACIOUSLY BROKE ALL THE RULES IN CORSET CONSTRUCTION, REJECTING THE RESTRICTING, RIGID MODELS OF HIS ERA, AND INSTEAD OPTING FOR ORIGINAL, CURVED SILHOUETTES THAT INCORPORATED THE LATEST BREAKTHROUGHS IN MATERIALS, CRAFT AND LACING TO CREATE LIGHTWEIGHT, CONTOUR-FLATTERING CONSTRUCTIONS THAT ALLOWED FOR ELASTICITY AND STRETCH FOR THE _FIRST TIME, OFFERING AN INCOMPARABLE FLEXIBILITY AND FACILITATING THE BODY’S MOVEMENT, INSTEAD OF IMPEDING IT.

SS25 COLLECTION