There’s never been a better time to adopt a natural beauty routine. Not only are organic products good you for — they’re free from pesticides, synthetic fertilizers and parabens — they’re also highly effective and look just as luxurious as their traditional counterparts. Below we’ve rounded up our favorite brands that offer the best, most innovative, and consciously produced beauty and skincare products available.
Founder of cult US brand Drunk Elephant, Tiffany Masterson says, "One of my motivations in developing Drunk Elephant was to create a brand that was as effective as any "clinical" brand and as safe as any "natural" brand. So Drunk Elephant positions itself as ‘clean clinical’. The brand name is rooted in a myth that says elephants love to eat the fruit that has fallen from Marula trees (the origin of Marula oil - one of Masterson’s favourite ingredients) where inside their very large tummies it ferments making the elephants drunk. "Further research" on this subject is strongly encouraged by searching "drunk elephants" on YouTube. Drunk Elephant launches in the UK on October 3 in Space N.K. and Cult Beauty.
Tata Harper makes some of the most luxurious organic beauty products on the market. Columbian-born Harper is often referred to as the queen of the Green Skincare Movement, and her eponymous skincare line includes cleansers, serums, masks and more. Everything is handmade on-site at her Vermont farm, so there’s an artisanal quality to her products that make them feel extra special. Gwyneth Paltrow is a fan of the brand and uses the 100% natural, non-toxic lip and cheek tint.
If you dream of having skin as flawless as a supermodel’s, check out Kora Organics, the award-winning skincare line developed by former Victoria’s Secret Angel Miranda Kerr. Before launching the brand Kerr became a qualified holistic health practitioner and completed four years of product development with an organic pharmacist. Each item is infused with high-performance ingredients like antioxidant-rich noni extract, jojoba oil, Aloe Vera and essential oils. Cult product? The Rosehip Body Oil which Kerr swears by to keep skin hydrated whilst travelling – she’d know.
It’s an impressive feat to have gained cult-brand status with a slender 3-product offering. The Rosy Pits Daily Deodorant is the star of the show and currently has a waiting list of over 5,000 people. The US brand Megababe also offers the quirkily named Bust Dust (anti boob-sweat spray) and Thigh Rescue (anti-chafe stick). Simple, effective and non-toxic ingredients, combined with killer retro graphics have seduced beauty product junkies the world over, patiently waiting to get their hands on a tube of humble deodorant.
Pai Skincare was specially created for people with highly sensitive or allergy-prone skin after founder Sarah Brown developed chronic urticaria (or hives) and struggled to find any products she could use. Since its launch, the brand has attracted attention from celebrities like Natalie Portman, Lea Seydoux, and Emma Watson. Pai makes everything from oils and serums to masks, cleansers, and toners, but it’s their moisturizers that are the hero products as far as fans are concerned. The Comfrey & Calendula Calming Body Cream is one of Portman’s beauty must-haves.
A brand that can safely claim to be one of the forerunners of the organic beauty movement: if you’re looking for more than just traditional skincare products, Origins is a great option as it also offers bath and body care creams, soaps and scrubs, plus makeup products. Model Frida Gustavsson swears by the brand’s ‘A Perfect World Moisturizer’, a super-moisturizing product she uses between runway shows. If you like charcoal masks, Origins fantastic ‘Clear Improvement’ draws out pore-cloggers, absorbs toxins and dissolves impurities.